With expertise in strategy, communication, and management, Armonia supports facilities and brands on their evolutionary journey. It was co-founded by architect Alberto Apostoli in collaboration with partners Annarita Di Giacomo and Enrico Della Casa.
Armonia is the premier integrated consulting firm in the wellness sector, encompassing strategy, design, marketing, management, advanced training, and more. Its mission is to bolster Italian and international spas, transforming them into commercially and economically successful destinations. Questions such as “How do you create a wellness-focused space, define its identity, determine its offerings, and effectively promote it to the end customer?” form the cornerstones of this endeavour. Aesthetics, functionality, specialisation, and storytelling are critical aspects of a facility’s business. When managed correctly, they lead to heightened popularity and an exceedingly efficient business model.
Joining this venture is Alberto Apostoli, a renowned international design and architecture firm in the SPA industry with over 25 years of experience and a portfolio of more than 1,000 projects. Alberto Apostoli founded Armonia – Wellness Consulting, Advisory, and Management to draw upon his own extensive experience and outline the specific characteristics required to become an expert interlocutor, proficient in global and synergic competencies. Two specialised partners also joined the team: Annarita Di Giacomo, with a distinguished career in managing and consulting for wellness centres, including protocol development and training; and Enrico Della Casa with international experience in communication and branding within the luxury and wellness industry.
Architect Alberto Apostoli explains, “Armonia is the amalgamation of this extraordinary knowledge, dedicated to serving individual brands, hotel chains, and independent Italian or international facilities. It acknowledges the market demand within the wellness industry to evolve and precisely target its offerings, similar to what has transpired in the hospitality sector over the past two decades. Elevating the service, setting it apart, selecting the right partners in alignment with project objectives, ensuring staff training, adhering to sustainability principles, and employing coordinated image and communication tools are all indispensable elements for a successful business. Our role is to facilitate this process.” He further adds, “Our primary objective is to create spas capable of generating positive economic outcomes in a sector often seen as unprofitable or peripheral.”
Armonia offers tailored and customisable strategic and operational consultancy services, which can encompass various areas simultaneously – design (developed directly by Studio Apostoli), marketing, and management, or a combination thereof, designed to meet clients’ specific requirements. Their clientele includes renowned destinations like Mandarin Oriental Milano, Capovaticano Resort Thalasso SPA, Terme di Comano, Hotel Principe Forte dei Marmi, St. Regis in Venice, Hotel Romazzino on the Costa Smeralda, Palazzo Doglio in Cagliari, Baglioni Villas (a part of Baglioni Hotels & Resorts group), and beauty pioneers such as Luxury Lab Cosmetics, dedicated to the pursuit of increasingly high-performance skincare and cosmetics lines.
Partner Annarita Di Giacomo highlights, “We have established a network dedicated to the high-end segment, delivering services at the utmost level of excellence. Our portfolio includes strategic collaborations with Italian and international clients, for whom we become the initial reliable and expert point of contact for addressing various essential aspects of planning a quality wellness service. The true differentiator in the market is the competence and experience of our team, ensuring professionalism and delivering results.”
